Blogs as breaking news, fresh ideas and expert commentary
“ In our experience, if there is value in something
that is also easy/friendly to use, people will use it.
… The simplification of blogging tools, such as
those offered by Blogger.com, has allowed anyone
with an opinion and an Internet connection to
become a publisher, journalist, and editor (our
humble definition of a blogger) … Despite all the
noise and random content in blogs, many bloggers
have become sources for breaking news, fresh
ideas, and expert commentary….”
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Source: Morgan Stanley October 2004: An Update from the Digital World
http://www.morganstanley.com/institutional/techresearch/pdfs/dw_syndication1004.pdf
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Auricle article 'Blog syndication as a business model?'
http://www.bath.ac.uk/dacs/cdntl/pMachine/morriblog_more.php?id=339_0_4_0_M